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gift the essentials ▽
curated picks to help you tackle your next diy project…in style!
We’re Cara & Jessie — two diy besties who teach everyday women how to pick up tools and create spaces they’re obsessed with.
We turned to diy as a creative outlet to process some pretty intense seasons of our lives — Cara lost her dad to cancer and Jessie’s daughter underwent 2 heart surgeries and a chronic illness — and in the process we saw that diy projects not only transformed our homes, but also our lives.
We started hearing stories from women who had also experienced the power of DIY:
▷ new moms that used home decor projects and builds to reconnect with themselves and find something creative just for them
▷ corporate baddies who needed a fun and creative outlet to unwind after work and on the weekends
▷ even women in abusive relationships who through picking up tools and tackling home projects found their strength and gained the confidence to leave
we believe big things happen when women have tools…and we’re on a mission to make that happen.
we created these boxes to help you find new things to support your projects!
Grab a diy basic box with our favorite project essentials — OR — a project box with everything you’ll need to tackle a specific project.
DIY IN STYLE…
why does stylish workwear matter?
Home renovation is a historically male-dominated field, but there’s a rise in everyday women picking up power tools to make their dream spaces happen. This kind of DIY is about more than just saving money, it’s about breaking gender stereotypes that expect men to be doing this work.
…not because it needs to look a certain way, but because it should be able to look ANY way and still be valid.
We show up to tackle projects with an unapologetically feminine style because it’s who we are.
We’re here to prove that you can be feminine -OR- glam -OR- cute -OR- HOWEVER YOU WANT …AND create epic home projects.
it matters because a feminine aesthetic should be normalized in this space
— we’re often underestimated, written off, and belittled based on our appearance, when what actually matters is our work. We’re told we don’t know what we’re doing because our tool belt is too clean, we’re working in leggings, or our hair is curled — when masculine people in this same space don’t face these critiques.
it matters because we have daughters
— we’re proving to them that you can show up AS YOURSELF and having the right look for the job doesn’t actually dictate your skills. A feminine aesthetic is a first-impression way to make a statement that female-presenting people belong equally in this space.